Brand Strategy & Creative Agency Melbourne
Whether you’re establishing a new brand or rebranding an existing one, it is vital to align all factors within your brand position. This ensures your brand position and direction is thoughtfully orchestrated and controlled at every consumer touchpoint within the market. Establishing a clear, concise brand position and direction is the cornerstone foundation of all future marketing activity.
We work with you to truly understand the core of your brand. What are your values? Key objectives? What’s the desired end result? Tell us about your vision and we’ll guide you on how to make it happen.
Brand direction & positioning
Whether you’re establishing a new brand or rebranding an existing one, it is vital to align all factors within your brand position. This ensures your brand position and direction is thoughtfully orchestrated and controlled at every consumer touchpoint within the market. Establishing a clear, concise brand position and direction is the cornerstone foundation of all future marketing activity.
We work with you to truly understand the core of your brand. What are your values? Key objectives? What’s the desired end result? Tell us about your vision and we’ll guide you on how to make it happen.
What we will resolve for your business
Your values, vision, goals and ambition statements
Identification and documentation of unique brand selling points
Brand persona and expression of your brand
Who your target audience is and their behaviour drivers
Development or refinement of logo and files
Brand direction, architecture and positioning statement
Create a concise and clear style guide to set the foundation for all future creative work
“Out of those surveyed, 68% reported brand consistency has contributed from 10% to more than 20% of their revenue growth.”
- Lucidpress 2021
The process of solidifying your brand direction
Gain clarity on your brand position, who you are and where you exist in the market.
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Review, refine, develop a brand for your business.
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Translate your vision into a tangible strategic brand piece.
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Identifying your unique space in the market to stand apart from competitors.
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Establish a robust, marketable brand position that aligns your brand direction.
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Set clear direction for all stakeholders and create a platform to launch the future success of your brand.
Get the process started and book your free discovery call.
FAQs
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Yes! Our clients come to us in various stages of their business progression. Whether you are a new brand or need a refresh, we can review, refine or redevelop a brand for your business.
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To discover more about your business and brand, we start with surveys and workshops to establish the brief and framework for the brand evolution. Through this, we unpack your brand purpose, values and vision, which allows us to:
• Review target audience and competitor positioning
• Analysis and documentation of unique brand selling points
• Development of new brand logo, brand direction and positioning
• Building out of tagline and brand expression
• Forming of brand guidelines and related assets
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Your brand Positioning and Direction Strategy document will house everything you need for brand continuity and future marketing activities. You can expect to see:
• Values, vision, goals and ambitions statements
• Rationale for adaptation and change
• Identification and documentation of brand unique selling points
• Brand persona and expression
• Target audience breakdown
• Development of logo suite
• Brand direction, architecture and positioning statement
• Style guide and all exported assets
Your Brand Positioning & Direction provides the platform that informs successful future marketing activity.
What our clients are saying
“Racket have been a great, innovative team to work with. We have expanded our partnership to now include all aspects of our marketing and brand vision and have had great results along the way.”
— Sean, Silver Spas
