Marketing & Communication Strategy in Melbourne
If you are looking to drive leads, sales, sign-ups, or brand awareness, having a clear roadmap to achieving your business objectives is imperative. At Racket, we aim to cut through the clutter and confusion to deliver a simple, actionable strategic marketing and communications plan that yields results.
Marketing & communication strategy
If you are looking to drive leads, sales, sign-ups, or brand awareness, having a clear roadmap to achieving your business objectives is imperative. At Racket, we aim to cut through the clutter and confusion to deliver a simple, actionable strategic marketing and communications plan that yields results.
What your strategy roadmap will lay out
Brand positioning, direction snapshot and communications pillars
Marketing goals, objectives documentation and strategy statement
Marketing eco-system and sales funnels
Campaign overview snapshot and conceptual campaign creative
Media spend and split with rationalisation
Tactic strategy with metric goals and industry benchmarking
Implementation flight plan and roll out options
“Marketing without a strategy is like throwing darts at a board blindfolded, hoping to hit the bullseye.”
How we design a marketing strategy tailored to your goals
The ideal strategy, tactic, creative and implementation plan for your business:
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Unpack your business strategy and gain clarity on your business goals and subsequent business development requirements.
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Intimately understand your product or service offering and its benefit to the consumer.
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Map and gap your digital eco-system and brand touchpoints.
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Craft a bespoke marketing strategy with tactics that align with your business objectives.
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Plan and define an implementation plan with media breakdowns, ROI objectives and design creative aligned to your brand positioning and direction.
Get the process started and book your free discovery call.
FAQs
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To help you bridge the gap between business objectives and conversion we conduct:
Consultation to understand your business objectives and goals
Analysis and review to understand the brand positioning and direction
Creation of unique, overarching creative messaging
Development of ideal marketing funnel, aligned to your brand objectives
Rationalisation and documentation of each marketing initiative and tactic
Planning and management of media budget, application to tactics and performance benchmarks
Implementation and roll out planning
Creative implementation showcase, design and messaging for primary tactics
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Within our Marketing & Communications Strategy document, you can expect to receive:
Brand positioning and direction snapshot
Brand communications pillars
Messaging brand extension
Conceptual campaign direction
Application to creative sets, plus rationale
Marketing goals and objectives documentation
Marketing strategy statement and diagram
Marketing funnel stages and objectives
Marketing eco-system (suggested or refined)
Campaign overview snapshot (directors summary)
Your ideal integrated marketing funnel
Media spend and rationalisation
Media splits and rationalisation
Tactic rationalisation and spends
Key metrics and industry benchmarking
Implementation flight plan
Implementation roll out options
Gap analysis and marketing projects
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Racket can work with you to help articulate the ideas around your business goals through a brand workshop, providing a solid foundation for your marketing strategy moving forward.
We're results driven by providing, simple and effective strategic marketing and communications plans.
What our clients are saying
“The team are exceptional at what they do and look after our marketing end to end with critical involvement in our overarching strategic planning, ensuring our brand & marketing presence is on point. I cannot recommend Racket highly enough.”
— Danielle, Summertime Pools
