Marketing knowledge
Whether it's industry knowledge, our favourite tips and tricks, or our Racketeers’ expertise, we share with you all the secrets that will equip you with a little more mastery for your marketing.
Top 4 Free Websites for Stock Photos for Digital Marketing
Learn the importance of stock photos for digital marketing so you won’t get sued and lose money in the long run.
The Proven Method to Grow Customers’ Loyalty Online
To thrive in the highly competitive world of digital marketing, learn the strategic method to gain loyal customers that won’t run to your competitors.
Why Branding Matters: Building a Strong Brand Identity and Position
Discover the key to business success through brand identity. Explore why branding matters and how to build a powerful brand identity and strategic position.
The Role of Brand Direction in Marketing Strategy
Discover how brand direction acts as your marketing compass, ensuring consistency, connection with audiences, and long-term success.
How your employer brand dictates external and internal success
There is no doubt that establishing and building a brand is one of the biggest investments your organisation will make. These days more than ever there are so many evolving touchpoints your brand needs to be across to ensure a cohesive message is constantly being communicated both externally and internally.
Recovering Lost Google Reviews: Your Comprehensive Guide
Finally, Google has launched a dedicated form to help businesses retrieve their vanished reviews. Since early 2022, genuine reviews for legitimate businesses have been mysteriously disappearing from their Google Business Profiles (GBP).
Introducing Threads: Everything You Need to Know
A brand new app created by the Instagram team, this new social media app is all about sharing with text. Whether you're a content creator, business owner, or just a user, Threads is here to give you a fresh space for real-time updates and public conversations.
5 Must-See Stats That Prove The Value of Digital Marketing for Your Business
Discover the value of digital marketing for your business with these 5 must-see stats. Uncover compelling stats that highlights the impact of marketing in our blog.
Why AI Won’t Replace Marketing Agencies
Discover why AI job disruption isn't a threat to agencies and marketers, as fears of certain professions being wiped out are debunked.
GA4: Introducing the Next-Generation Analytics
Ready to step up your website or app data analysis game? Learn about the latest inside scoop about GA4! In this blog, discover the essentials of GA4, its significance, and how to begin harnessing its power as a robust analytics tool.
What is SEO? An Overview from a Top SEO Agency
SEO is a topic that many companies want to get right. With the rise of online-based businesses, digital marketing has become increasingly important. And this will only continue to grow as the online world expands.
Google My Business is now Google Business Profile
Things are changing over at Google - for starters, Google My Business is no longer Google My Business. In an effort to consolidate their services for business owners, Google is renaming Google My Business to Google Business Profile, and removing the GMB app from the app store.
How to get customer testimonials
Customer testimonials are a form of social proof that can do absolute wonders for your conversion rate - in fact, studies show that 91% of shoppers will at least occasionally or regularly check online reviews before making a purchase.
How to Improve Your Business’ Online Presence in 2022
While we can all agree that having an online presence for your business in 2022 is more of a necessity than a nice-to-have (the proof is in the numbers, with 97% of consumers using the internet to find a business), how exactly that should look is another matter entirely.
How to Utilise our Top 3 Brand Awareness Strategies for Small Businesses in 2023
Brand awareness has become something of a buzzword (or buzz “phrase”, if you like) in the entrepreneur world, with Ted Talks and motivational TikToks alike all spruiking the term as an important cornerstone of business building.
How to generate leads with your digital marketing
If your business is at a stage where you’re ready to expand your customer base, it’s time to turn your attention to lead acquisition, and one of the most strategically effective ways to do so - digital marketing.
Why Use Print Collateral for Marketing?
In an increasingly digital world, many small brands and businesses are slowing down their focus on print materials with the idea that all our information is accessed online now anyway.
The iOS 15 privacy changes for email marketers
Did you know that every time your business sends out an email, whether it’s for a Black Friday campaign or a monthly newsletter, there’s a 90.5% chance it’s being opened on an Apple iPhone?
What is brand strategy?
Brand direction, also known as brand strategy, is a concept that sounds enticing to small business owners as an important next step in the growth of their brand - but, err, what exactly is it?
How Tik Tok made fast-moving content the norm
With its entire model based on an auto-playing feed of short-form video content, TikTok has taken over the social media world.