Marketing performance management
At Racket we take your long-term business goals into account without narrowing the focus down to one short-lived campaign. We take a proactive approach to campaign management to ensure you continue to achieve better results, month on month, through consistent optimisation and management.
In a competitive landscape where ROI is everything set and forget just doesn't cut it. We adapt campaigns through industry demands, seasonal changes and trend shifts to keep you ahead of the fast-moving digital landscape.
Marketing performance management
At Racket we take your long-term business goals into account without narrowing the focus down to one short-lived campaign. We take a proactive approach to campaign management to ensure you continue to achieve better results, month on month, through consistent optimisation and management.
In a competitive landscape where ROI is everything set and forget just doesn't cut it. We adapt campaigns through industry demands, seasonal changes and trend shifts to keep you ahead of the fast-moving digital landscape.
How we ensure you get the best return on your investment
Consistent and regular refinement based on performance
Ongoing A/B testing for creative and copy
In-depth monthly reporting on the entire marketing eco-system
Management of the user journey through the marketing funnel
Development of campaign optimised landing pages
“The success of a campaign is impacted by how you adapt based on results and market shifts. Data never lies. Understanding how to read it and pivot is the art.”
A proactive approach to campaign management
The 5 steps we’ll be taking to manage your marketing campaign for ongoing growth:
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Placing you where your audience is already engaged to reach them through your marketing.
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Development of advertising creative based on your target audience, their problems and your brand solution.
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Ensuring all asset sizes are optimised for all marketing channels.
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Consistently managing all campaigns refining based on data, industry shifts and seasonal trends.
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Conducting in-depth monthly reporting on the entire marketing eco-system allowing a total view of ROI and KPI results.
Get the process started and book your free discovery call.
FAQs
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To set your marketing activities up for success we provide:
Development of advertising creative
A/B testing
Optimisation of asset sizes for platform best practices
Creation of organic content to message match with brand, campaign, season and key business events
In-depth monthly reporting
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Our specialised digital team not only set up your campaign but ensures it continues to remain optimised for best performance. You can expect:
Consistent and regular refinement based on performance
Ongoing A/B testing for creative and copy
In-depth monthly reporting on the entire marketing eco-system
Management of the user journey throughout the marketing funnel
Development of campaign optimised landing pages
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Yes! We can help with short campaign sprints, but our process does not change. We need to have a clear understanding of your goals and customer to create a successful campaign and maximise your spend.
Our objective is to ensure that you continue to achieve better results, month on month.
What our clients are saying
“I have found that with Rackets knowledge and serviceable content, which is always right on cue, continuously hits the mark and really resonates with a large market share of customers. They are friendly, very approachable and love what they do, which is most likely whey they are exceptional at what they do.”
— Natalie, NuPool
